The Power of Strategic Internet Marketing

Strategic internet marketing is less expensive and has broader impact than conventional marketing. The 24-hour-a-day, world-wide exposure and low cost of internet marketing has many businesses fighting to get their fingers into the strategic internet marketing pie. From purchasing banner ads to pay-per-click advertising to all of the various methods of building and exploiting massive lists of email addresses, everyone is chomping at the bit to get in on the action. And why wouldn't they be? It's cheaper and it gets more exposure than traditional marketing, so what is not to love? Well, the biggest problem is the learning curve. There are a googolplex of rules, concepts, and issues to master before you can really succeed at internet marketing. The number of reports, programs, agencies, and offers that claim to be able to get you start turning a profit tomorrow are incredible, and they all have the same problems: they take a long, long time to get started or they want a huge initial investment -- which goes to them, of course. Forum marketing, search engine optimization, article marketing, answers marketing, classified advertising, banner ads...the methods of driving traffic to your site are as numerous as they are arcane. And once the customer gets to your site, you'd better have perfect sales copy, an autoresponder, the necessary 'authority' pages in the background, an affiliate program, some JV partners, bonuses, guarantees, and the almighty P.S. And once they've become your customer, how do you take advantage of their business? Perhaps the best way to implement all of this without overloading your brain and exploding your daily life is to start with a solid business plan. Unlike many of the other offers out there, solid business plans that don't evaporate your funds and actually work are out there. A really good one will explain the 5 W's to you and point you toward the other specific resources you need to do each job well. If you're getting started in the world of strategic internet marketing, I'd suggest this free resource as the best jumping-off point you could choose to hang your hat on. Good luck!

Internet Marketing Promotion Strategies - Increase Traffic to Your Website

The Internet marketing promotion strategies you implement for your website have a great role at determining the amount of targeted traffic your site generates. There's no room for negligence when you are competing in a global marketplace. By systematically and methodically advertising your site using these techniques, you will slowly build a base of loyal visitors to your site and business. Use the help of emails Emails are a great way to market to website visitors repeatedly. They especially are effective at generating repeat visits among your website guests. This can be done by creating an opt-in list on your website - it works best to offer a free gift or special to entice visitors - and then sending out a regular newsletter to the people on your list. Providing unique promotions that benefit your website visitor in some way or the other is another tactic you can take to get visitors interested in your business. Encourage visitors to do business with you Try to make your guests and users encourage others to visit and do business with you. This can be done by implementing a few simple tools. Social media works particularly well, but there are other ways to encourage it as well. There are buttons that allow visitors to email a friend, bookmark your site, share your articles via Facebook or pin something on Pinterest. All of these methods help your website get repeat business and/or referrals as friends share your information. Create a call to action Another effective Internet marketing strategy is to give a clear call to action on your site. Often this is a button that invites visitors to act. For example, it might read, "Click to schedule a free consultation." This works well because it encourages the website visitor to act while your latest promotion is fresh in their mind. You can use graphics to position this call to action front and center, rather than relying on your website visitors to seek out the contact page on their own. Regular reviewing and updating of your site Make sure your website has clear and relevant information that your customers and visitors want. Visitors use the web to find fresh information and merchandise. So it is only if you constantly review and update your site that website visitors will return to learn about new things you have to offer.

Strategic Internet Marketing - The Power of Massive Action

There is one major difference between a successful internet marketer, and someone playing at making a living online. Every successful marketer has a strategic internet marketing plan, and takes MASSIVE ACTION. It is time to dispel one of the biggest myths in Internet marketing. It is not about persona and luck. Most people believe some people are just extremely lucky, and that is why they are earning over $10,000 per month in internet marketing. The truth, when you peel away all the pretty trimmings around their work, you'll find they simply worked harder, and took more action than every one of their competitors. If you want to succeed in Internet marketing, you must drill into your mind the fact it is a numbers game. You need to produce more content, more backlinks, and forge more relationships in order to succeed. It is all about doing the basics great! Let's explore of few of the areas where you need to focus, and to take massive action. Market Research - This is one area you need to focus on, but not get stuck in. Use your favorite tool to do keyword research and find phrases with decent traffic, and reasonably low amounts of competition. You can use Google's External Keyword Tool, Market Samurai, Wordtracker, or a number of other tools. You just need to do the research, but do it quickly. Make your list and move on. Content Creation - Once you know your keywords, it is time to start on your massive action. Start producing content as quickly as you can. Depending on your schedule, and whether you're still working another job, this may be 1 piece of content per day, or 10 pieces of content per day. You just need to be aware, the more content you produce, the faster your success will happen. Part of choosing a strategic internet marketing plan is going to include how you use your content, and the types of content needed. Content Promotion - When referring to content, it could be a website, a blog, an article, or even a video. No matter what type of content your strategy calls for, you must promote the content to attract both visitors, and the search engines. This is another massive action item. For every piece of content you create, you need to social bookmark it on at least some Social Bookmarking sites. You need to also promote your site by making backlinks to your content. You can do this through blog comments, forum posts, or even on Social media sites like Facebook and Twitter. The place many new internet marketers fail is in believing they can produce a few pages, and be done. The magic should just start. You'll discover this is where the truly successful marketers step away from the crowd. They produce high volumes of content, and leave their competitors in the dust. Successful marketers master the basics. When you grasp this simple fundamental truth about strategic Internet marketing, your business will begin to soar. You won't be stuck wondering what to do next, you'll work with simple, basic strategies. You'll just be busy taking massive action, and watching as the profits start to roll in.

Online Marketing Strategic Edge - When Speed Sells

So you've spent all your time with your Internet marketing strategy building up your website, painstakingly working on SEO, and providing real value to the millions of potential customers on the Internet. What if I told you that you're missing out on the best online marketing strategy to maximize your profits? It's real simple, in today's world speed sells. Customers do not have time to wait on slow websites, they want the information or product they are looking for as fast as possible. With so many factors involved behind the scenes when a visitor loads your website it only makes sense to make sure your site comes appears as quickly as possible. The fact is people won't wait for a slow website to load, they'll just move on to one of your competitors. You've probably even done this yourself before. If you are searching for information on a subject how long would you be willing to wait for a site to load before you'd just hit the back button and choose the next on the list? The first thing you should do to determine exactly how your website ranks for speed is by taking a website speed test. This test is specifically designed to test the load time of your website for different parts of the world. Your customers are worldwide, so naturally it would make sense to know what kind of experience you are giving them. A website speed test can really put things in perspective when it comes to how long a lot of your customers are waiting for your site to load. Think about it, the greatest potential the Internet has is to reach literally billions of people around the globe. Whatever your ultimate goal is you are doing yourself a disservice if the vast majority of your potential customers have a slow experience. Knowing what we know about the likelihood of new visitors waiting around on your server you need to start looking for a solution. Luckily there is a website optimization program that will work without you changing one thing to your website. Basically it works is by decreasing the size of the data transfer between your server, where your website is hosted, to your visitors' browser - reducing the amount of data transferred between these two points increases the page load time or your website making it faster. Let's continue to offer the high level of quality your website offers without compromising speed. Have you done that math yet? You're losing business everyday your website is not optimized for top speed. Running a website speed test after you have installed a website optimization program, you will quickly realize that speed plays just as major a role as any aspect of your online marketing strategy.

The Contribution of Marketing to the Product Strategy

Marketing is often equated with the sale. Sure, marketing is the marketing and sales are sales. A sale is part of the marketing tactics dimension. There are three strategic internet marketing tips that are familiar to achieve success in online marketing. Firstly, the market analysis is required at all stages of product planning for the idea of providing information in accordance with the needs and wants of the consumers. Knowledge, experience, and market research methods could be the very basic things in the development of strategic internet marketing. Consumer information is needed to locate and describe the needs and desires that have not been met, evaluate the product during development, introduction, and monitoring the performance of existing products. The Second was related to the product specifications. Gradually, expect top management to identify the other management features and product performance. This demands explanation of the information that the consumer wants and needs into product specifications based on total quality management. Adaptation is also needed and must be shown to the consumers that the product capability is very crucial in designing and implementing the product strategy. The third is to decide the market target and positioning strategy. Management strategy and marketing for decide the best target and the sale of your product. Because the choice of specification and product positioning is closely related, it is necessary to consider the products position in the early stages of marketing planning process. We can conclude that strategic internet marketing as one of the important decisions within the scope of marketing. So, it would be available and appropriate with the absorption of the marketing product strategy. Strategic internet marketing contributes to the product strategy in terms of product life cycle, product specification, targeting and marketing the product.

Strategic Online Marketing Techniques - A Little Known Secret That Always Works

In today's highly competitive world of online marketing, it helps to have a strategic plan to stand out from the crowd. There's no doubt you have to be competitive in order to survive this market, but there are things you can do right now that will give you an edge over your competition.

Start learning all you can about your market and apply what you know. People are always looking to have their questions answered or find information about something of interest. Your job as an online marketer is to position yourself as someone who knows the answer or can show them a better way of doing things.

If you've never used forums, this may be a good place to start. There are thousands of people looking for help on a variety of issues. If you're doing internet marketing, don't come off as another pitchy salesperson, answer their questions and give them "real" information that will help them out.

Be real and people will appreciate you for it. There's no problem with directing people to your blog or website either. If they have additional questions or want to learn more about what you offer this is a great way to get them to visit your site. Because let's face it, without a constant flow of traffic you have no business.

You also have the option of including a signature box at the bottom of your post. This is where you can put your business information. In addition to forums, you can also use social media sites to connect with others and share your knowledge.

If you have something of value to offer others, then by all means share it. Creating a strategic online marketing plan involves helping others first. The more people get to know, like and trust you, the more likely they will do business with you and/or buy from you.

Strategic Online Marketing Tip - Be Yourself!

Do you know who you are?

Seems like an obvious question but one that stumps most new marketers.

One of the cardinal rules of email marketing, blog posting or just communicating is that you insert your particular "voice" or personality into everything you write. You become someone others either identify with, hate or love.

But, if you don't know who you are then it's difficult not to change that voice from day to day or email campaign to email campaign.

It's one of the perils of using content written by ghost writers. Most of the good stuff is written from the third person to allow the end user to insert their own brand or personality. But some of it is written in the first person (I and me) making it very difficult to change. AND if you aren't sure who you are in the first place it becomes quite a challenge.

It's not difficult to 'discover' your personality - after all you've been living with yourself for quite some time! But it might be a challenge to communicate your effervescent personality through the written word. One way to over come this challenge is to choose a particular characteristic that is a large part of your personality. You are charming, funny, harsh, hard, or sweet - but you aren't dry and lifeless.

Pick that characteristic and be sure it's part of everything you write. Infuse your communication with all that is you. Think of the 'Rick Jerk' who is known far and wide as a jerk. I've heard he's rather nice in person - but it's the personality that has served him well online.

TIP: Before barreling down the marketing road be sure you've identified WHO you want to be and how you want to communicate your thoughts - because if you aren't sure - neither will your readers.

2nd TIP: Read other bloggers, emails, sales pages and see how marketers have communicated their personalities - it will help you decipher how to communicate yours.

Strategic Online Marketing Tip - Set Those Goals

I was reading a few posts at the Warrior Forum the other day and ran into three about setting goals. The comments were about how companies and individuals who set and wrote goals had a far greater chance of achieving those goals and becoming successful than those who didn't. Goals can be tricky - but they aren't rocket science. Start small . . .think big . . . get started. Take out a piece of paper and pen and start thinking about what you want to accomplish and by when. The only real limitation you face is your unwillingness or inability to take ACTION. It all comes back to ACTION. If you can read, write and have desire then you can accomplish whatever you want! It may take you a bit more time than someone else or you may do it faster than others. But you aren't competing against others. You are your own competition. Do NOT hesitate. Take this small challenge. Use a notebook by your computer or in a position you will see daily and write down two goals you want to accomplish by the end of the month. Now write down two tasks that will get you closer to your goal that you can finalize by the end of the week. Finish them by Friday. Write two more for next week and finish those by the following Friday.

Einstein's Internet Marketing Strategy: How Would Albert Einstein Market Himself Online?

What if Albert Einstein were alive today and wanted to market himself online? What would his internet marketing strategy entail? Well, first of all, I'm guessing he would create a website called 'Ultimate Physics Blog', or something like that, where he would post his articles. Of course, he would need to do SEO to get free traffic, PPC (Pay Per Click) advertising to get paid traffic and he would certainly have an opt-in form giving away a freebie in order to build his email list. For those of you who are not familiar with internet marketing, Search Engine Optimization (SEO) is the process of improving a website's ranking in search engine search results and it is one of the most important parts of website development and internet marketing. So much so that if Albert Einstein lived in our times and blogged about the theory of relativity without doing any SEO, no one would read him! How does it work? Search engines want to give their users search results that are relevant to the keyword they are searching for. In order to do that, they send out 'spiders' all over the internet to scan websites and webpages for keywords. And if they find a webpage highly relevant to a keyword, they give it a high rank in the keyword's search results page. In order to assess whether a webpage is relevant to a keyword, spiders look for the keyword in specific places on the web page: The page's title, headings and content (preferably in bold). So, in order to get traffic to your website, you need to find a popular keyword - a keyword that a lot of people search for - and try to rank high by optimizing your webpage for that keyword, that is, have it in those specific places for the spiders to read. So, how would Einstein do his SEO? Well, first of all he would have to find a popular keyword to optimize for. And since no one would Google "general relativity" or "gravitational phenomena", I 'm guessing he would go for something like "anti ageing" and write an article as follows: Page Title: Anti Ageing | Ultimate Physics Blog Heading 1: Anti Ageing Heading 2: The Ultimate Anti Ageing Solution: How To Slow Down Time Paragraph One: Discover the new anti ageing solution: Travel at the speed of light, slow down time, and look 50 years younger than everyone else around you. Oh, yes, I like it. What about his opt-in form? An opt-in form is where the website's visitor is prompted to give their email address and subscribe to the website's email list, in exchange for a valuable freebie. So, I'm guessing Einstein's opt-in form would say "Sign Up Now and Get FREE Instant Access To The eBook 'SpaceTime: What It Is And How It Can Make You Look Younger - FAST'". And how about his Manhattan Project posts category? Well, he could easily go for the keyword 'how to make a bomb', but he would most probably have trouble advertising with Google. I bet he would get the usual: "Dear AdWords Advertiser, we have reviewed your account and found that one or more of your keywords has been disapproved for violating AdWords Policy..." Oh, yes, this little email would land in his inbox faster than the speed of light.