In today's highly competitive world of online marketing, it helps to have a strategic plan to stand out from the crowd. There's no doubt you have to be competitive in order to survive this market, but there are things you can do right now that will give you an edge over your competition.
Start learning all you can about your market and apply what you know. People are always looking to have their questions answered or find information about something of interest. Your job as an online marketer is to position yourself as someone who knows the answer or can show them a better way of doing things.
If you've never used forums, this may be a good place to start. There are thousands of people looking for help on a variety of issues. If you're doing internet marketing, don't come off as another pitchy salesperson, answer their questions and give them "real" information that will help them out.
Be real and people will appreciate you for it. There's no problem with directing people to your blog or website either. If they have additional questions or want to learn more about what you offer this is a great way to get them to visit your site. Because let's face it, without a constant flow of traffic you have no business.
You also have the option of including a signature box at the bottom of your post. This is where you can put your business information. In addition to forums, you can also use social media sites to connect with others and share your knowledge.
If you have something of value to offer others, then by all means share it. Creating a strategic online marketing plan involves helping others first. The more people get to know, like and trust you, the more likely they will do business with you and/or buy from you.
Do you know who you are?
Seems like an obvious question but one that stumps most new marketers.
One of the cardinal rules of email marketing, blog posting or just communicating is that you insert your particular "voice" or personality into everything you write. You become someone others either identify with, hate or love.
But, if you don't know who you are then it's difficult not to change that voice from day to day or email campaign to email campaign.
It's one of the perils of using content written by ghost writers. Most of the good stuff is written from the third person to allow the end user to insert their own brand or personality. But some of it is written in the first person (I and me) making it very difficult to change. AND if you aren't sure who you are in the first place it becomes quite a challenge.
It's not difficult to 'discover' your personality - after all you've been living with yourself for quite some time! But it might be a challenge to communicate your effervescent personality through the written word. One way to over come this challenge is to choose a particular characteristic that is a large part of your personality. You are charming, funny, harsh, hard, or sweet - but you aren't dry and lifeless.
Pick that characteristic and be sure it's part of everything you write. Infuse your communication with all that is you. Think of the 'Rick Jerk' who is known far and wide as a jerk. I've heard he's rather nice in person - but it's the personality that has served him well online.
TIP: Before barreling down the marketing road be sure you've identified WHO you want to be and how you want to communicate your thoughts - because if you aren't sure - neither will your readers.
2nd TIP: Read other bloggers, emails, sales pages and see how marketers have communicated their personalities - it will help you decipher how to communicate yours.